• a.bout creative consultancy is an initiative of Damie Idowu based on her African background and experience, as well as her European qualifications and knowledge in the different but complementary areas of fashion business. A.bout is set to be the limitless think-tank agency that provides fashion and design businesses with the intelligence to creatively and commercially push their products and services.

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  • a.bout brings to the table a synergy of complementary services that are directed by an international outlook, and tailored to fit its clients.

    a.bout enables brands to strategically position themselves in a competitive market, and translate their brand positioning into sharp style guidelines in both their creative and commercial activities to ensure their differentiation from their competitors.

    a.bout’s strong network enables it to provide a global viewpoint that goes beyond fashion, to the fields of art, literature, culture, architecture and other inspirational zones. This wealth of intelligence is at your fingertips hence cutting down the time and cost in research and travel.

    a.bout provides concepts and ideas in form of moodboards or proposal books that covers the entire creative spectrum of fashion: print and colour orientation, styling, ad campaign and editorials.

    a.bout identifies trends in the environment, which it carefully analyses and then translates into tailored-to-fit recommendations for brands for product development in order to accelerate innovation.

    a.bout believes that a store space plays an important role in communicating the codes of a brand, thus it offers advisory solutions to challenges and problems encountered in planning store spaces and displaying products.

  • Who uses a.bout? A.bout services are essential for fashion and design businesses, fashion buyers and retailers, and fashion magazines.

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a.bout creative consultancy is an initiative of Damie Idowu based on her African background and experience, as well as her European qualifications and knowledge in the different but complementary areas of fashion business. A.bout is set to be the limitless think-tank agency that provides fashion and design businesses with the intelligence to creatively and commercially push their products and services.

a.bout brings to the table a synergy of complementary services that are directed by an international outlook, and tailored to fit its clients.

  • Branding and Strategizing
  • Fashion Research
  • Conceptualisation and Ideation
  • Trend Identification
  • Floor planning and Visual Merchandising
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Who uses a.bout? A.bout services are essential for fashion and design businesses, fashion buyers and retailers, and fashion magazines.

Read More